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Betty Shotton

Betty Shotton is committed to elevating the role of leaders in our society. To that end she is an avid speaker, author and advocate for leadership accountability and contribution. She motivates her audiences and her readers to reach beyond conventional measures of success with the goal of maximizing their unique capacity to contribute in meaningful ways to their organizations and to the lives of others.

Betty has over 35 years experience as a CEO, Entrepreneur, and Leadership Consultant.Today she is the CEO & Founder of LIFTOFF LEADERSHIP LLC and a Partner with Berkana Consulting Group. She has founded and led six companies in vacation rentals and aviation including one that went public(NYSE) and is known today as ResortQuest International, a part of Wyndham Worldwide. She developed and led two regional airlines, SouthEast Air and SeaAir in her commitment to commercial air service for the OuterBanks of North Carolina and served on the Board Directors of Cape Air .

Betty graduated in the first class of women at the University of Virginia and has an MBA from The College of William & Mary and Virginia Commonwealth University in Richmond, Virginia. She holds a commercial pilot’s license and is ATP rated. She and her husband Chris Hyland live and work on Ocracoke Island and Black Mountain, North Carolina.

LiftOff Leadership

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