When it comes to books, social media platforms such as Twitter, Facebook, and Instagram can serve as a marketing tool. Almost all users know to be careful on social media but a lot of people don’t know exactly why. Publishers should be cautious on which links they click on since they are representing their authors. Clicking on links will show audiences what the publisher has been looking at so publishers should be mindful. After all, publishers don’t want to be misrepresented so taking proper caution is key to success. When designing images for social media, publishers must first analyze the social media platform and fit images to proper sizes. Writing social media posts can be challenging but a good post can start with a question to engage readers in a book. Authors and publishers can work together to market their books through social media in addition to telling audiences about the book in person. Social media can be a tool to market book events such as launches, signings, and giveaways. Authors and publishers can take pictures of the physical book in natural environments, with readers, and after an event has occurred. This is a fun way to show audiences that this is a book they will want to read and that the author and publisher are dedicated to showing the world this story. When I write a social media post, I first consider the publisher I work for, and then the author. How do I want to represent the publisher and author? Is my post engaging? Does it fit the theme? When advertising fiction, a good social media post would be to design an image with a direct quote. Beaufort Books does this for many great titles but one recently posted was for the novel Buried Memories by Katie Beers. The image was designed in green and said “She needs to just be wrapped in love. The best thing for her right now is not be forced to talk about what happened, be able to discuss what happened in her own time.” When advertising books, it’s important to consider the audience and what they are interested in. With the publishing industry constantly changing, social media is just one important tool publishers can use. Beau Vader signing off!
Tags: social media