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Meaningful Leadership is a MUST

Wednesday, June 1st, 2011

Originally posted on May 14, 2011 by LiftOff Leadership

Meaningful Leadership

Leaders have a profound and powerful influence on the trajectory of our futures. The dominant leadership model that we have operated under for the past three decades is that financial success is the #1 determinant of overall success. This has resulted in a consumer driven, market dominated style of leadership that rewards growth and profits, at any cost.

This pervasive way of thinking…”more is better” is literally killing us and our environment. This consumer driven model  has entrapped most of our population into running like crazy on a hamster wheel,  trying to find the thing or things that will finally give them inner peace and happiness. And we have enough evidence, through our declining health, intellect, innovation, political wisdom and financial structures, to know that this model is a recipe for disaster, after disaster.

It is time to change the way that we define leadership success. The future of our communities and countries needs leaders who understand that the best measure of success is the quality of lives and livelihoods under their watch.

Leaders need to truly believe and operate by the tenant that true contribution is a measure of the purpose and meaning instilled into organizations and people through their leadership, their products and services. Numerical measures of success alone tell only a part of a larger responsibility to sustaining and benefiting humanity.

Betty Shotton

Follow Betty’s Blog on her website: LiftOff Leadership

Betty is also available for speaking engagements.

Betty Shotton

Betty Shotton is committed to elevating the role of leaders in our society. To that end she is an avid speaker, author and advocate for leadership accountability and contribution. She motivates her audiences and her readers to reach beyond conventional measures of success with the goal of maximizing their unique capacity to contribute in meaningful ways to their organizations and to the lives of others.

Betty has over 35 years experience as a CEO, Entrepreneur, and Leadership Consultant.Today she is the CEO & Founder of LIFTOFF LEADERSHIP LLC and a Partner with Berkana Consulting Group. She has founded and led six companies in vacation rentals and aviation including one that went public(NYSE) and is known today as ResortQuest International, a part of Wyndham Worldwide. She developed and led two regional airlines, SouthEast Air and SeaAir in her commitment to commercial air service for the OuterBanks of North Carolina and served on the Board Directors of Cape Air .

Betty graduated in the first class of women at the University of Virginia and has an MBA from The College of William & Mary and Virginia Commonwealth University in Richmond, Virginia. She holds a commercial pilot’s license and is ATP rated. She and her husband Chris Hyland live and work on Ocracoke Island and Black Mountain, North Carolina.

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