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Posts Tagged ‘Non-Fiction’

Crisis Communications

Crises happen. But how they are handled makes all the difference in the world.  

It’s 2019. A gunman enters Trask International, a suburban Washington, D.C. office, leaving three people dead and dozens injured. One of the biggest differences between this tragedy and the many others that have unfortunately occurred recently? They were ready for this. Trask International had a comprehensive Crisis Communications plan.

No, the plan didn’t deploy bulletproof shields, nor did it call upon a secret superhero to fight off the gunman. But the plan did spell out how the business should respond in public to what happened, keep the focus on the true victims and not position the business as one, and how the business could—and would—get things back to normal as quickly as possible.

Crisis Communications and the Art of Making Nothing Happen is a fast-paced story told in two parts—the first tells the tale of the shooting itself, while the second presents a deep dive into how a business prepares for a crisis. It takes a close look at the teamwork involved with crisis communication planning, and, ultimately, how preparation helps keep a bad situation from getting worse. 

Author: Joe Diorio

Paperback: $17.95 (ISBN: 9780825310362)

NON-FICTION / Business & Economics / Public Relations

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Sunshine’s Roll & Stroll

Saturday, September 7th, 2019

Sunshine’s Roll & Stroll: The annual Roll & Stroll fundraiser has fun for all ages and abilities. There will be activities, food, music, games, prizes, and fun had by all!

Jeff Alt has been participating in this fundraiser for 20+ years. It is a fun walk to raise money for the Sunshine Communities. Sunshine is a supportive community developing capabilities in the people with disabilities since 1950. Jeff’s walk, which he details in “A Walk for Sunshine” inspired this annual fundraiser which has raised over $500,000 for Sunshine Communities; the home where his brother lives.

BOTTOM-UP REVOLUTION News!

Thursday, August 22nd, 2019

REVIEW: MIDWEST BOOK REVIEW: MICHAEL DUNFORD’S BOOKSHELF

“The Bottom-up Revolution: Mastering the Emerging World of Connectivity” is an extraordinary and unreservedly recommended addition to personal, professional, community, college, and academic library Business Management & Entrepreneurial Leadership collections and supplemental studies lists.

Synopsis: Barack Obama, Bernie Sanders, Hillary Clinton, George W. Bush, Sir Richard Branson, Steve Jobs, and Mark Zuckerberg have all said that change or growth happen from the bottom up. But what does it mean and how do you do “bottom up” better and smarter? Essentially, bottom up is a way of life and a way of doing business. In “The Bottom-Up Revolution: Mastering the Emerging World of Connectivity”, award-winning journalist, inventor, software architect, connector and visionary Rob Kall picks up where Malcolm Gladwell’s seminal book “Tipping Point” left off. It is basically a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind’s biggest trend in seven million years. By understanding the roots and implications of “bottom up” and “top down” corporate executives and business leaders will be better able to tap the incredible power of this trend, just as the billionaire founders of Google, Facebook, Craigslist and Twitter have done.

Critique: Drawing upon informative and illustrative interviews from more than one hundred ‘bottom up thought leaders’ ranging from jack Dorsey, Howard Zinn, Naomi Klein, and Riane Eisler, to Josephy Nye, George Lakoff, and Medea Benjamin, “The Bottom-up Revolution: Mastering the Emerging World of Connectivity” is an extraordinary and unreservedly recommended addition to personal, professional, community, college, and academic library Business Management & Entrepreneurial Leadership collections and supplemental studies lists. It should be noted for personal reading lists that “The Bottom-Up Revolution” is also available in a digital book format (Kindle, $12.07).

For more about the book, click here.

For more about Rob Kall, click here.

Reality Bites

Wednesday, February 19th, 2014

I have recently had my mind on the public’s fascination with reality. Whether it’s reality television, the news, or the latest celebrity scandal, people seem to be more involved in the personal lives of others now more than ever.  As Beaufort Books is a publisher mainly of non-fiction, this appears to be working in our favor. Yet, there seems to be a line that those in the world of book publishing try to draw when it comes to the integrity and tastefulness of a story, a line that those in other media outlets often cross without a care. Certainly there are exceptions to this and tastefulness is not definitive. However, who else should uphold a standard when glossy gossip magazines are reporting that Khloe Kardashian might have a different father than Kim and Kourtney? Reality has become mediated and dramatized. I have for so long carried the notion that literary fiction was the ultimate art form, and yet I too occasionally find myself captivated by the latest scandal in the news. Not to say that there is anything wrong with this. The drama of other peoples’ lives has become the public’s new preferred form of escaping their own reality. People seem to be less interested in fiction, as the lines between public and private are increasingly blurred. So I ask myself, what is the role of non-fiction such as memoirs and biographies in all of this? They are not purely informative, nor are they pure entertainment. In reading them, we trust that they will reveal the truth. Perhaps it is the unreliability of fiction, of a fabricated story that can seem completely real as easily as it can seem completely false, that is turning us towards accounts of reality. Of course, it seems increasingly important to question the reliability of many sources of information and accounts of reality which claim to be true. Memoirs and biographies will never reveal a whole truth either, as they are written from the limited perspective of a subject. Nonetheless, I hope that people will continue to turn to these works of non-fiction to seek comfort and insight in an account of real life, when they are haunted by their mistrust of Selena Gomez’s publicist or the creators of the Jersey Shore.

-Violet Beauregarde