I’ve spent the bulk of my time today linking, researching, listing, and now writing blogs. All this begs the question, does it work? Does it matter?
As a way to disseminate information – perhaps. A creative outlet, certainly. Validation, only if people read it. But in business?
Personally, I have followed just one blog. It was about Lost and I was heartbroken when it was closed. However, it didn’t really achieve anything concrete – I never bought anything (it didn’t sell anything), I watched the show religiously anyway, and I disabled pop-up ads. Such is the glory of the internet.
So, when I started interning, I was (and still am) bewildered by the emphasis on blogging in publishing. It makes me think that the internet will either be seized by corporations who force you to look at ads and pay for things, or that business will dissolve altogether and that the world will essentially evolve into Star Trek, where “the acquisition of wealth is no longer the driving force in our lives.”
Neither, however, seems very likely.